Early on, there were national conservative parties stemming from the more radical nationalist factions of the Latvian independence movement. For Fatherland And Freedom (TB/LNNK) was a nationalist party that viewed independent Latvia as a continuation of the pre-1940 era and considered all actions during the Soviet occupation illegal, thus nullifying the citizenship of Soviet citizens. TB/LNNK was successful in the 1990s and early 2000s with election results over 10 percent, and participated as a minor coalition partner in most Latvian governments until 2010. In 2010, TB/LNNK merged with All For Latvia to form the National Alliance (NA), which has been in government since 2008 until 2023. 

Being part of the government for such a long time has resulted in NA becoming more mainstream and consequently losing some of its populist characteristics. The once strong anti-elite and anti-corruption rhetoric seems to have diminished in influence now that the party is integrated into the established governing elite. The National Alliance and its predecessors have always been the most anti-Russian party in parliament. Several of its policy proposals have become mainstream, such as discontinuing Russian-language education, reducing the presence of Russian in public and private domains, and dismantling Soviet-era monuments. As a reaction to this, the NA grew even more radical, entertaining discussions about the compulsory relocation of pro-Kremlin Russian-speaking individuals from Latvia.

The NA are also anti-immigration, socially conservative, but market-friendly. They are softly eurosceptic, supporting Latvia’s continued membership in the EU but critical of further power transfer to Brussels.